Business Intelligence Software

Business analysis online using software.

The success of an organisation depends on its strategies for marketing and customer relationship management, and how it competes and adapts in the market. You need to be able to analyse your organisation, your customer’s requirements and what your competitors are doing.

Business monitoring and evaluation activities includes data and text mining, online and offline analytical processing, and business process management. Business intelligence software is a tool for doing these kinds of things with speed and power.

Business intelligence software

Business intelligence software is a broad term for a wide variety of applications and platforms used by organisations for the identification, extraction or analysis of business data. The purpose of such tools is to facilitate and support better decision making in the business.

Use of business intelligence software helps in understanding your own business. However, before it is implemented, there are a number of factors that need to be considered; for instance, the sponsorship and commitment of senior management towards the project, the business objectives, the amount and quality of semi-structured or unstructured data, and the end user acceptability within the organisation.

As far as the selection of powerful business intelligence software is concerned, all it requires are the tools that help with the collection of market research data along with the capability of objective assessments. It should fit neatly within your framework for business management, with material implications for decision making.

Customer feedback software

If you want your business to be successful, then understanding your customer’s needs and their satisfaction should be your top most priority. Now, let’s discuss how business intelligence software helps you with that.

At the basic level, this can be achieved by tracking ongoing sales, making after sales services and tracking any other administrative activities related to customers such as periodically conducting short surveys that encompass customer needs, expectations, and satisfaction levels. All such activities can be carried out smoothly if you have powerful business intelligence software. It also provides statistical analysis regarding customer preferences, market trends, sales forecasting, and performance management.

Competitor analysis

Another important aspect of successful business is to understand your competitor and amend your marketing strategies accordingly. Business intelligence software can be used to gather and manage specific information regarding the competitors demographics, number of products or services that they provide, and their future offers for customers, or any other strengths and weaknesses that the company possesses.

After the required data has been collected, compiled and analysed using business intelligence software, it is used in making appropriate amendments in company’s existing marketing and customer related strategies. These strategies help in working on company’s weak areas and creating road-maps to compete effectively in the market.

Planning to revitalise your business is certainly important, and it involves the use of BI software for smooth performance of the activity. However, first you need to assess where you lack, what are your weak areas and how you can improve them. Appropriate selection of business intelligence software and its utilisation brings you closer to achieving your goals faster than you expect.

Social Media Marketing Training

Online social media marketing training courses.

Social media marketing training is a way to develop professional strategies. Instead of operating by guesswork, you develop a pragmatic but sophisticated plan to reach your online audience. Online courses in social media marketing are potentially valuable for many different types of people, including:

  • Students or job seekers looking to gain an in-demand set of skills
  • Business owners who want to develop or extend online marketing campaigns
  • Media and marketing professionals wanting to gain specialised skills and qualifications
  • Social media managers wanting to try new platforms or gain some new insights
  • Newbies to social media who want to learn the ropes quickly.

Social Media College

Sydney’s Social Media College provides a way for Australian and international students to do some serious social media training. The College’s fully online course has been designed by social media experts. It is interactive, project-based and works through all the major social media platforms.

The 12-week program fills a gap in the social media training landscape. There are free online courses available. However, these can be hard slog to get through and you don’t receive a nationally accredited qualification at the end.

The training program covers the sort of things you might do at university a part of a communications or marketing degree. However, it is designed for people who want to study social media specifically. It is also more rigorous and cutting edge in the field than the average university course. The diploma program is recommended by Online Study Australia as the top social media training course.


As a guideline, students of the online social media marketing course can finish the 12 modules at the rate of 1 per week. The course is self-paced though, meaning you can take more or less time according to personal requirements.

  1. Introduction to Digital Marketing and Social Media
  2. Social Media Business Objectives and Building your Brand Voice
  3. Mastering Your Personal Brand
  4. Content Marketing and Blogging Strategy and Execution
  5. Facebook Strategy and Execution
  6. Twitter Strategy and Execution
  7. LinkedIn Strategy and Execution
  8. Google+ & Youtube Strategy and Execution.
  9. Instagram & Pinterest Strategy and Execution
  10. Niche Platform Strategy & Execution
  11. Social Media Measurement & Benchmarks
  12. Email Marketing Strategy and Execution.

Professional Accounting Courses

Professional accountant doing an online accounting course.As a professional accountant, there is always a need to undergo further training to keep your skills up to date and to expand your career options. Short courses are a good way to gain the latest knowledge about a specific accounting topic, such as new tax law.

You might also want to upgrade your qualifications by completing a postgraduate university degree in accounting or a related field such as business management.

1. Online Study Australia

Online Study Australia (OSA) is the place to go to find the best online university degrees in accounting. OSA examines the online courses offered by all Australian universities and selects and presents the best ones. Course ratings of recent graduates are some of the statistics it uses to evaluate courses.

For professional accountants, OSA lists postgraduate accounting courses from the top online business schools. Distance education degrees include graduate certificates (1 semester of study), graduate diplomas (2 semesters) and online masters degrees (usually 3 semesters). You can study accounting part-time and, in fact, this is the way most students do online learning. Online study of accounting is a way to balance study with work and other commitments.

2. Chartered Accountants Australia and New Zealand

Chartered Accountants Australia and New Zealand (CAANZ) was formed from the amalgamation of the Institute of Chartered Accountants Australia (ICAA) and the New Zealand Institute of Chartered Accountants. It offers an array of online, on-campus and at-work courses for professional accountants. But its cornerstone program is the chartered accountant qualifying program.

Chartered Accountants Program

To become a Chartered Accountant in Australia or New Zealand, aspiring members must undertake the Chartered Accountants Program. This is a Grad Dip CA which is internationally recognised. It provides Provisional Members with technical accounting knowledge and professional skills.

Blending online and face-to-face study, the Chartered Accountants Program is flexible. You are able to study whenever and wherever you want. The Program has been designed to suit many learning styles while maintaining the quality and rigour.The Program has four technical modules, which were developed in consultation with Chartered Accountants, academics, and other business professionals:

  • Taxation (Australian and New Zealand modules)
  • Audit and Assurance
  • Financial Accounting and Reporting
  • Management Accounting and Applied Finance

Capstone module

The Capstone module combines online learning with face-to-face workshops. Candidates develop professional skills in leadership, teamwork, problem solving and critical thinking. The module uses real-world business simulations and case studies.

Practical experience

The best way to develop professional competence is to combined real-world experience with academic training. Provisional Members must complete 3 years of approved employment under the guidance of an experienced Chartered Accountant mentor.

3. CPA Australia

CPA (Certified Practising Accountant) Australia also provides a qualifying training program for professional accreditation. Becoming a CPA is largely equivalent to becoming a Chartered Accountant. However, specialist accounting firms tend to hire Chartered Accountants whereas CPAs are employed more generally in finance and accounting industries.

About My Online Learning

As well as the CPA Program, CPA Australia offers online learning for continued professional development. My Online Learning is the online learning platform. It allows you to update skills, claim continuing professional development hours and it assists with studying in the CPA Program.

The online courses give you the opportunity to learn from home or on the move, and at a time that suits you. My Online Learning gives access to learning materials that match your interests. It also allows you to share your knowledge with others. It is available for members and non-members who have registered for an online CPA course.

4. Top Accounting Universities

Based on entry standards for undergraduate students, the top business schools in Australia are at UNSW, Sydney Uni, Melbourne Uni, UTS and the University of Queensland. These are the prestigious choices for studying accounting.

But teaching quality also matters. According the course satisfaction ratings, some other universities provide a better overall experience. Some of the top rated Australian universities for accounting are Bond University, the University of New England, and Swinburne University of Technology. For the latest rankings, see Good Universities for Accounting.